NocturnalNightwear.com ~ CHECK IT OUT!
NocturnalNightwear.com is an international fashion company based in Manhattan, which utilizes original artwork by artists and amateur graphic designers. We are currently only replicating these designs onto high quality T-shirts, but will be creating other types of apparel as soon as revenue allows. We accept submissions from anyone who has legitimate designs and put the images through our marketing process before they are chosen to represent our company. A portion of each sale is donated to a 501(c)(4) non-profit organization called The BLANKSLATE. The BLANKSLATE is dedicated to promoting peace, creating eco-friendly buildings, developments, parks, etc. efficiently, and advocating a healthy and sustainable lifestyle for all of our members and the public.
Content on our site will include pictures of our products, bios and contact info for the executives, bios and galleries for our artists works, information about past and upcoming events and links to our affiliates, like the BLANKSLATE. We will also have a print to rate each month and are developing other promotional ideas for the site. We will also be acting as an agent for the artists that we sign. We will help facilitate the sale of their works, if they want, and also create posters and other smaller prints to help them gain erecognition as an individual artist.
We will utilize a diverse marketing agenda in order to reach the consumer. We have set up this blog to help facilitate communication with our consumers and intend on creating a building in the virtual world, second life. All of our shirts will be tagged with NocturnalNightwear.com on the inside label. Of course, we will be using social network sites to set up an account for our company, plus we will utilize our current networks to get the name out. For easy searching, we will attach certain tags to our site, but we havent decided how much we will spend on advertising on the web to attract consumers. We will have links to our associate's sites on ours, and expect that they will return the favor. But you can only do so much through word of mouth.
We will also be promoting our product through other marketing streams with hopes to raise brand awareness and subsequently allow for more exposure of our website. Through joint ventures with the non-profit company, we will be holding events throughout the country and in other countries around the world. These events will have live entertainment (comedy/variety show/live music), food and drink as well as an area to buy our product at a discount from the website. There will be a cover, but you will also recieve a shirt. Also, we will be providing a questionairre at these events to get feedback. People who take the time to fill it out will get another discount on a shirt if they buy another shirt, plus a free drink.
The event will also incorporate features of the non-profit, which include a game show that helps educate the audience about our cause. The game show revolves around a painted wheel (pardon the pun) that has different colored areas. The contestant spins the wheel then has to answer trivia or complete a task that relates to our motto: Peace, Creation and Sustainability. There will be prizes, consolation prizes and other giveaways throughout the event and others that are redeemable after visiting our website. After certain benchmarks are met, we will hold events specifically in honor of our artists or a generous donator or affiliate. The hopes are that this joint venture allows for a rapid spread of exposure for both companies.
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